LINKEDIN PROFILE - YOUR OPPORTUNITY MAGNET

𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧,you may need to 𝐒𝐇𝐎𝐖 𝐔𝐏 𝐃𝐈𝐅𝐅𝐄𝐑𝐄𝐍𝐓𝐋𝐘❗

If you do the things you have always done, you will get the things you've always got.

➟ 𝐓𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐰𝐢𝐭𝐡 𝐦𝐚𝐧𝐲 𝐜𝐚𝐫𝐞𝐞𝐫 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 l𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐬 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐝𝐨𝐢𝐧𝐠 𝐢𝐭 𝐰𝐫𝐨𝐧𝐠❗

 ➟ They are either active and using the platform ineffectively or they are using it passively and are invisible.

 ➟ Many active users are comfortable with social media platforms and therefore treat LinkedIn like entertainment platforms such as Instagram, Face Book, and Tick Tock.

➟ Like a business, you should be strategic and intentional about your career strategies. If you are on LinkedIn to entertain, much of the information you consume and put out will be entertaining, however, if you are building your professional reputation on LinkedIn, you will show up as a professional.

➟ You will present yourself and engage differently from the way you show up on entertainment networks.

➟ 𝐒𝐨𝐦𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐮𝐬𝐞 𝐢𝐧𝐟𝐨𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 𝐨𝐫 𝐞𝐝𝐮𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 𝐚𝐬 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐓𝐡𝐞𝐲 𝐩𝐫𝐞𝐬𝐞𝐧𝐭 𝐭𝐡𝐞𝐢𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐧 𝐚𝐧 𝐞𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐰𝐚𝐲.  

Many marketers have been successful implementing those strategies and some have flopped. That is all right as long as the strategy works for them.  

𝐘𝐨𝐮, 𝐚𝐬 𝐚 𝐜𝐚𝐫𝐞𝐞𝐫 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥, 𝐡𝐚𝐯𝐞 𝐚 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐠𝐨𝐚𝐥 𝐭𝐡𝐚𝐧 𝐭𝐡𝐞 𝐬𝐨𝐥𝐨𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬, 𝐰𝐡𝐢𝐜𝐡 𝐢𝐬 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐜𝐚𝐫𝐞𝐞𝐫.  

➟  According to LinkedIn 2022 statistics LinkedIn has over 800 million users in 200 countries using the platform.

 ➟ Many of the people you need to know, and their companies have profiles on LinkedIn.

➟  If your intention is to gain professional value on LinkedIn, you should be strategic and develop a smart plan to get value from the time you spend there.

𝐁𝐮𝐢𝐥𝐝 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐭𝐨 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐞𝐫𝐬 𝐚𝐧𝐝 𝐡𝐢𝐫𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬

Your LinkedIn profile is your Landing page. It attracts recruiters and hiring managers so you should spend time in creating a strong profile.

1. Profile Picture: Choose the right profile picture

➟ Your profile picture is how people are introduced to you. It provided the first impression from the start. First impressions are lasting.

2. Banner: Add a background photo for your banner

➟ Chose a banner that grabs people’s attention and shows what you care about.

The right background picture also helps your page to grab attention, stand out and stay memorable.

3. The Name Field: You can add your title beside your name to gain some optimization

4. Headline: Your headline is the first section where you are able to communicate content about you. It should be more than your job title.

➟ If you are a career professional it should also differentiate you from a Entrepreneur. It should show your title and some core skills. LinkedIn will add your current title to this section, you can change it.

5. About (Profile Summary)

➟ Your " Executive Summary" is a synopsis of your career Story

Do not list your skills here but use it to showcase your worth. How you can use your experience to help your future employer. Ensure you showcase some core skills and transferable skills and quantify some accomplishments.

6. Experience

➟ Be selective in the experience that you share. Select experience that is in alignment with your goal which is to find your next opportunity.

7. Education:

➟ You don't need to list all your education qualifications, list only those that is in alignment with your role and message.

8. Skills Section

➟ LinkedIn allows you to add up to 50 skills in this section which can be valuable in your ranking in searches. You can reorder the keywords and prioritize your keyword phrases. LinkedIn will also display your skills to other members and ask them if they would like to endorse you for them. Endorsements allow you to show higher in searches.

Optimize Your Profile: What does this mean?

It means that you should make your LinkedIn profile Search Engine Optimized (SEO).

➟ LinkedIn SEO works the same way SEO works on websites.

You can strategically place keywords throughout your profile so that recruiters and hiring managers will find you when they search for the key words in their job requirements.

➟ The 5 main areas of the LinkedIn profile that helps you to rank high in searches are, the name field, your Professional Headline, summary, experience, and skills

𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐧𝐠 - 𝐋𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐞𝐫𝐬 𝐚𝐧𝐝 𝐡𝐢𝐫𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬

➟ You should learn to communicate your message to show your value to earn your worth and maximize your income. Keep a list of sample messages to customize and communicate to your different audiences such as recruiters and hiring managers.

𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 – 𝐂𝐨𝐧𝐧𝐞𝐜𝐭, 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐚𝐧𝐝 𝐧𝐮𝐫𝐭𝐮𝐫𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦  

➟   Nurturing is important because you should not just blindly reach out to people to ask for favours without finding ways to add value to them.

➟   Connecting with the right people can lead you to opportunities that change your life forever!

WATCH MORE 👇

Hi, I am Yvonne Robinson Jackson.

As a past university professor and teacher, technical recruiter and director of recruiting, now career advancement coach, I teach you to optimize your LinkedIn profile to attract opportunities - connecting with recruiters and hiring managers.  

If you need to create a LinkedIn profile to attract opportunities, please

CONTACT ME HERE

Sincerely,

Yvonne Robinson-Jackson